Social media release – the 2018 Chick-Fil-A Kickoff Game

**This is simply a proof of concept.**

Pitch

The Auburn Tigers and Washington Huskies will face-off in the 2018 Chick-Fil-A Kickoff Game, set for Saturday, Sept. 1, 2018 in the new Mercedes-Benz Stadium in Atlanta, Georgia.

Background

Created in 2008 by Peach Bowl, Inc., the Chick-fil-A Kickoff Game is a bowl-style, neutral-site game featuring two elite football programs and has been nationally televised on the first Saturday of the college football season since its inception. The game has hosted teams with national rankings of No. 1, No. 2, 5 (twice), 6, 7, 9, 14, 16, 18 (twice), 19, 22, 24 (twice) and 25 (twice). The Chick-fil-A Kickoff Game boasts an average attendance of 67,645, has been watched on television by 47.4 million viewers, and has distributed $51.9 million in total team payouts. For more information, visit our website.

Quick Facts

  • The 11th installment of the nation’s longest-running kickoff game will feature the Auburn Tigers and the Washington Huskies in the first-ever meeting between the two schools.
  • The 2014 Chick-fil-A Kickoff Game featuring Alabama vs. West Virginia pulled an average of 6.4 million viewers to become the most-viewed game in Chick-fil-A Kickoff Game history. All time, more than 43.9 million viewers have tuned in to watch Chick-fil-A Kickoff Games.
  • Over its eight-year existence, the Chick-fil-A Kickoff Game boasts an average attendance of 66,869 — higher than the attendance of 33 bowl games last year.
  • The game will be nationally telecast by ESPN. Kick time is yet to be announced.
  • All tickets will be sold through the university ticket offices.
  • The Chick-fil-A Kickoff Game averages more than 67,000 fans for each game – higher than 33 bowl games from last year – and its team payout averages $4.7 million, which is higher than 24 bowl games last season.

Quotes

“We’re looking forward to the opportunity to play in the Chick-fil-A Kickoff Game for a third time,” Auburn Head Coach Gus Malzahn said. “Auburn has a great fan base in Atlanta and we’ve always had a big number of Georgia kids in our program. We appreciate the partnership we’ve had over the years with the great people at the Chick-fil-A Peach Bowl.”

“We are excited to compete in the 2018 Chick-fil-A Kickoff Game in Atlanta,” head coach Chris Petersen said. “I know our team will look forward to competing against a great program in what will surely be a thrilling atmosphere inside the new Mercedes-Benz Stadium.”

“We’re excited about the chance to play in what will be a world-class venue and great atmosphere for the 2018 Chick-fil-A Kickoff Game,” Auburn Athletics Director Jay Jacobs said. “Our student-athletes love big games on big stages, and playing a quality opponent like Washington in this new stadium at such a prestigious event will be a great experience. Since our goal every year is to get to Atlanta and compete for a championship, I also like the opportunity for our team to play there early in the season. That’s an advantage for us. Atlanta is a great city, and the Auburn Family has a huge presence there. So it’s a great game, venue and location for our student-athletes and our fans.”

“The Chick-fil-A Kickoff game is well known as a terrific event, and we are honored to participate,” UW Director of Athletics Jennifer Cohen said. “The trip will provide an exciting opportunity for our student-athletes to compete on a national stage inside a first-class venue, and should be a fun trip for a great number of Husky faithful.”

Multimedia

chick